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WINBORNE CONSULTING

WINBORNE CONSULTING

WINBORNE CONSULTING

Unlock Your Ecommerce Potential with Strategic Solutions and Expertise.

Our Latest Posts

Cross-Border eCommerce Due Diligence for Private Equity

Cross-Border eCommerce Due Diligence for Private Equity

David Romeo  | April 8, 2026 Pressure Testing International Expansion in eCommerce Deal Models Private equity firms often underwrite international expansion as part of the growth story in eCommerce deal models. On the surface, the logic is straightforward. A brand is performing well domestically, there is visible international traffic, and

Merchant-of-Record Is Not a Global Strategy

Merchant-of-Record Is Not a Global Strategy

David Romeo  | March 17, 2026 Why Cross-Border E-Commerce Expansion Requires More Than Localized Checkout Cross-border ecommerce is back in focus — mostly because of tariffs and shifting trade policy. And while those changes can absolutely break the economics of an existing model, they’re rarely the root problem. But focusing

How to Have a Successful Holiday Season: Be Cross-Border Ready

How to Have a Successful Holiday Season: Be Cross-Border Ready

By David Romeo, as originally published by Sourcing Journal, July 28th, 2023 (Updated Dec 1st, 2025) Now is the Time to Re-Evaluate Your Cross-Border DTC Strategy—Before 2026 Brings Even Bigger Shifts Even with softer demand trends compared to peak pandemic years, global e-commerce continues to grow steadily, especially in key

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