WINBORNE CONSULTING

WINBORNE CONSULTING

WINBORNE CONSULTING

Unlock Your Ecommerce Potential with Strategic Solutions and Expertise.

Our Latest Posts

Cross-Border eCommerce Due Diligence for Private Equity

Cross-Border eCommerce Due Diligence for Private Equity

David Romeo  | April 8, 2026 Pressure Testing International Expansion in eCommerce Deal Models Private equity firms often underwrite international expansion as part of the growth story in eCommerce deal models. On the surface, the logic is straightforward. A brand is performing well domestically, there is visible international traffic, and

Merchant-of-Record Is Not a Global Strategy

Merchant-of-Record Is Not a Global Strategy

David Romeo  | March 17, 2026 Why Cross-Border E-Commerce Expansion Requires More Than Localized Checkout Cross-border ecommerce is back in focus — mostly because of tariffs and shifting trade policy. And while those changes can absolutely break the economics of an existing model, they’re rarely the root problem. But focusing

E-Commerce Without Borders? Not Anymore. How the De Minimis Rule Changes Will Reshape Cross-Border DTC in 2025

E-Commerce Without Borders? Not Anymore. How the De Minimis Rule Changes Will Reshape Cross-Border DTC in 2025

Article by David Romeo · August 5, 2025 On August 29, 2025, the U.S. will officially eliminate the de minimis exemption that has allowed packages under $800 to enter duty-free. This loophole has been a critical pillar for cross-border e-commerce growth—especially for direct-to-consumer (DTC) brands shipping small parcels from Asia

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