WINBORNE CONSULTING

WINBORNE CONSULTING

WINBORNE CONSULTING

Unlock Your Ecommerce Potential with Strategic Solutions and Expertise.

Our Latest Posts

Merchant-of-Record Is Not a Global Strategy

Merchant-of-Record Is Not a Global Strategy

David Romeo  | March 17, 2026 Why Cross-Border E-Commerce Expansion Requires More Than Localized Checkout Cross-border ecommerce is back in focus — mostly because of tariffs and shifting trade policy. And while those changes can absolutely break the economics of an existing model, they’re rarely the root problem. But focusing

E-Commerce Without Borders? Not Anymore. How the De Minimis Rule Changes Will Reshape Cross-Border DTC in 2025

E-Commerce Without Borders? Not Anymore. How the De Minimis Rule Changes Will Reshape Cross-Border DTC in 2025

Article by David Romeo · August 5, 2025 On August 29, 2025, the U.S. will officially eliminate the de minimis exemption that has allowed packages under $800 to enter duty-free. This loophole has been a critical pillar for cross-border e-commerce growth—especially for direct-to-consumer (DTC) brands shipping small parcels from Asia

Trump’s Proposed Tariffs: A Wake-Up Call to Revisit Your Cross-Border Strategy

Trump’s Proposed Tariffs: A Wake-Up Call to Revisit Your Cross-Border Strategy

By: David Romeo - February 4, 2025 The prospect of a new 25% U.S. tariff on imports has sent shockwaves through the e-commerce sector, highlighting the fragility of cross-border trade for businesses of all sizes. While Canada has been a major focal point due to its deep trade ties with

Let's Work Together

Subscribe - Monthly Newsletter

* indicates required

Intuit Mailchimp