Winborne Consulting is led by David Romeo, a cross-border eCommerce and partnerships executive with over 15 years of experience building and scaling global commerce initiatives.

David has held senior roles across the ecosystem, including Global Partnerships leadership at Global-e and earlier experience at eBay, where he worked with leading enterprise retailers to drive international growth. He has helped brands and platforms navigate the complexities of cross-border expansion—from go-to-market strategy and partnerships to the operational realities that determine what actually scales.

Today, through Winborne Consulting, David advises retailers, platforms, and investors on international expansion, marketplace strategy, and partnership-driven growth. His work sits at the intersection of commerce, logistics, payments, and compliance—areas where most strategies look good on paper but break in execution.