WINBORNE CONSULTING

WINBORNE CONSULTING

WINBORNE CONSULTING

Unlock Your Ecommerce Potential with Strategic Solutions and Expertise.

Our Latest Posts

Trump’s Proposed Tariffs: A Wake-Up Call to Revisit Your Cross-Border Strategy

Trump’s Proposed Tariffs: A Wake-Up Call to Revisit Your Cross-Border Strategy

By: David Romeo - February 4, 2025 The prospect of a new 25% U.S. tariff on imports has sent shockwaves through the e-commerce sector, highlighting the fragility of cross-border trade for businesses of all sizes. While Canada has been a major focal point due to its deep trade ties with

Are Internal Obstacles Making Your Partnership Strategy Transactional Instead of Transformational?

Are Internal Obstacles Making Your Partnership Strategy Transactional Instead of Transformational?

Introduction: Tech giants like Microsoft, Salesforce, and Adobe derive a significant portion of their revenue from their extensive partner networks. Similarly, companies such as Apple and Shopify have dramatically enhanced their product utility through deep, robust partnerships, demonstrating the transformative power of collaboration. These partnerships not only drive revenue but

Merchant of Record (MoR) and Seller of Record (SoR) Explained

Merchant of Record (MoR) and Seller of Record (SoR) Explained

Understanding Merchant of Record vs Seller of Record in E-Commerce In the rapidly evolving world of e-commerce, understanding the roles of Merchant of Record (MoR) and Seller of Record (SoR) is crucial for businesses aiming to optimize their online sales strategies. There still remains widespread misunderstanding between the two -

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