Introduction: Tech giants like Microsoft, Salesforce, and Adobe derive a significant portion of their revenue from their extensive partner networks. Similarly, companies such as Apple and Shopify have dramatically enhanced their product utility through deep, robust partnerships, demonstrating the transformative power of collaboration. These partnerships not only drive revenue but

Understanding Merchant of Record vs Seller of Record in E-Commerce In the rapidly evolving world of e-commerce, understanding the roles of Merchant of Record (MoR) and Seller of Record (SoR) is crucial for businesses aiming to optimize their online sales strategies. There still remains widespread misunderstanding between the two -

By David Romeo, as originally published by Sourcing Journal, July 28th, 2023 Summer is the perfect time to analyze your DTC cross-border readiness to make the most out of the holiday season. While recent consumer demand has lagged peak Covid growth levels, quarterly e-commerce sales have continued to grow. In the post-Covid world, cross-border purchasing