Tag: Cross-border strategy
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Merchant-of-Record Is Not a Global Strategy
David Romeo | March 17, 2026 Why Cross-Border E-Commerce Expansion Requires More Than Localized Checkout Cross-border ecommerce is back in focus — mostly because of tariffs and shifting trade policy. And while those changes can absolutely break the economics of an existing model, they’re rarely the root problem. But focusing only on tariffs misses the…