Tag: Cross-border trade
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Merchant-of-Record Is Not a Global Strategy
David Romeo | March 17, 2026 Why Cross-Border E-Commerce Expansion Requires More Than Localized Checkout Cross-border ecommerce is back in focus — mostly because of tariffs and shifting trade policy. And while those changes can absolutely break the economics of an existing model, they’re rarely the root problem. But focusing only on tariffs misses the…
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E-Commerce Without Borders? Not Anymore. How the De Minimis Rule Changes Will Reshape Cross-Border DTC in 2025
Article by David Romeo · August 5, 2025 On August 29, 2025, the U.S. will officially eliminate the de minimis exemption that has allowed packages under $800 to enter duty-free. This loophole has been a critical pillar for cross-border e-commerce growth—especially for direct-to-consumer (DTC) brands shipping small parcels from Asia to American customers. Its removal…